re-imagined

I think I first heard "re-imagined" in one of those Orange cinema adverts where
Mr Dresden insists that a film isn't a re-make, it's re-imagined. It's older than
that though. There were a few "trailers" right back into the 19th century before
the breakthrough and meteoric rise starting around 1990.

PS: "meteoric rise" is a bit of an oxymoron�.

http://books.google.com/ngrams/graph?content=re-imagined&year_start=1800&year_end=2008&corpus=15&smoothing=0&share=